The Architects Behind Alpha Self
Bridging hard operational metrics with behavioral science.
Gonzalo Meza
Fractional C-Level, AI Systems & Behavioral ArchitectOriginally trained as a military engineer (ENSTA) and holding an MBA and advanced corporate governance credentials, Gonzalo applies the rigid discipline of physical root-cause analysis to organizational failure. With over 20 years in the trenches as a COO and crisis manager in critical energy, BESS, and heavy industry across LATAM, Africa, and Europe, he has scaled business units from €32M to €75M and led pluridisciplinary teams of 500+ personnel. A published author, behavioral science researcher (ACBS 2026, JREBT - Springer), and Chair of the ACBS Future of Work Initiative, Gonzalo embeds fractionally to untangle operational bottlenecks, secure ERP and sovereign AI deployments, and hardwire executive teams for autonomous execution.
Gülşah Meza
Digital & Behavioral Adoption ArchitectA quantitative economist turned change architect, Gülşah bridges the gap between hard financial metrics and the complexities of human psychology. With 15 years in finance and a specialization in Agile project management, she engineers high-stakes organizational change. She is currently leading the AI adoption rollout for a massive global industrial footprint, designing the human learning pathways for nearly 700 employees across EMEA and the US. A published behavioral science author (ACBS 2026, JREBT - Springer), Gülşah ensures that multi-million-dollar technology investments actually generate ROI by neutralizing technostress and securing the most volatile variable: human adoption.