The Architects Behind Alpha Self
Bridging hard operational metrics with behavioral science.
Gonzalo Meza
Fractional COO & Behavioral ArchitectOriginally trained as a military engineer (ENSTA), Gonzalo applies the rigid discipline of physical root-cause analysis to organizational failure. With over 20 years in the trenches as a COO and crisis manager across LATAM, Africa, and Europe, he has scaled business units from €32M to €75M and led pluridisciplinary teams of 500+ personnel. A published author and behavioral science researcher (ACBS 2026, JREBT - Springer), Gonzalo embeds fractionally to untangle operational bottlenecks, engineer scalable workflows, and hardwire executive teams for autonomous execution.
Gülşah Meza
Digital Adoption Architect & Quantitative EconomistA quantitative economist turned change architect, Gülşah bridges the gap between hard financial metrics and the complexities of human psychology. With 15 years in finance and a specialization in Agile project management, she engineers high-stakes organizational change. She is currently leading the AI adoption rollout for a massive global industrial footprint, designing the human learning pathways for nearly 700 employees across Europe. A published behavioral science author (ACBS 2026, Springer), Gülşah ensures that multi-million-dollar technology investments actually generate ROI by securing the most volatile variable: human adoption.